Insights

"GRWM (Get Ready With Me)." "Unbox with me." "A Day in the Life…" This type of content, popular among Millennials and Gen Z, dominate TikTok and Instagram reels. Young generations, who make up a significant portion of the global spending class, love and value

Amazon gifted us with the convenience of receiving any product to our doorsteps, but consumers are now seeking a return to direct interactions with brand owners. Manufacturers, too, have grown weary of relying on intermediaries and sharing revenues with third (fourth, fifth…) parties. Direct-to-consumer (DTC) e-commerce has gained momentum, fueled

Did you miss the Giving Tuesday momentum? Don’t worry—the season of giving is far from over. It’s still December, which means donations are flowing in, people are more generous, and the mission to create meaningful change is at its peak for nonprofit organizations.   But here’s the

A barcode is designed to be simple: a quick scan, a beep, and onto the next item. But you’ve likely seen—or worse, experienced—the following: the beep goes silent, a worker fumbles with the scanner, flips the item over, and tries again to no avail. The culprit? A

QR codes are everywhere, from marketing materials to product packaging and even restaurant menus. These compact, pixelated symbols have become a familiar part of our daily lives. But did you know they were originally created for inventory management? Invented in the automotive industry as a faster, more efficient alternative to

Ever spent hours searching for that one science kit you were sure was in the storage room? Or discovered you're out of essential supplies right before a big class project? If you're nodding along, you're not alone. From elementary school teachers to university lab