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Antonette Tagnipez

Antonette Tagnipez

Gamification adds fun and excitement to shopping by turning purchases into rewards.

Gamification Strategies for Your Business: Tips and Tools

Duolingo has turned learning a new language into an exciting and rewarding experience, so much so that you might have caught yourself sneaking in a quick study session, no matter where you are, just to keep your streak going. In the same way, your fitness app nudges you to stay

A pop-up shop featuring a selection of clothing, ready to welcome visitors and potential customers

What’s a Pop-Up Store? How to Get Started

"GRWM (Get Ready With Me)." "Unbox with me." "A Day in the Life…" This type of content, popular among Millennials and Gen Z, dominate TikTok and Instagram reels. Chances are, under those videos, you’ve scrolled past comments like: * “Can you do a 180°

A donation box filled with toys, clothes, and goods, ready for the season of giving

A Nonprofit’s Guide to Managing Donations (and More)

Did you miss the Giving Tuesday momentum? Don’t worry—the season of giving is far from over. It’s still December, which means donations are flowing in, people are more generous, and the mission to create meaningful change is at its peak for nonprofit organizations. But here’s the

A worker scanning a package barcode with a handheld scanner

Fixing Blurry Barcodes: How to Improve Scan Quality

A barcode is designed to be simple: a quick scan, a beep, and onto the next item. But you’ve likely seen—or worse, experienced—the following: the beep goes silent, a worker fumbles with the scanner, flips the item over, and tries again to no avail. The culprit? A